How to introduce value-based pricing to your clients
Feb 7, 2018, 2 p.m. ET
Want to move away from hourly billing? Practices using value-based pricing are more efficient and earn higher revenue. In this session, you’ll learn how to talk with your clients about value-based pricing.
Creating and selling advisory services
Mar 7, 2018, 2 p.m. ET
Many business owners want the kind of expert advice and insight only an accounting professional can provide. Learn how to develop and sell bundled advisory services so you can guide business owners to achieve their goals.
Social media marketing for accounting professionals
May 23, 2018, 2 p.m. ET
Learn how to use social media to attract new clients and communicate with existing ones. Find out how easy it is to bring in new business through social media channels.
How to get more referrals
Jun 27, 2018, 2 p.m. ET
Learn how to develop and implement advocacy programs to generate referrals from your clients, employees, and business partners.
How to make your practice stand out in the marketplace
Aug 29, 2018, 2 p.m. ET
Give your clients an irresistible reason to work with your practice by identifying and promoting your ‘unique selling proposition’. See what other accounting practices are doing to stand out and win more business in a crowded marketplace.
BONUS: Standing out e-Guide
Marketing Clinic for Accountants
Sep 19, 2018, 2 p.m. ET
Here’s your chance to get custom answers from experts who know how to market accounting and bookkeeping practices. For example, you may have questions about social media, prospecting, closing sales, online marketing, or preparing a marketing plan.
BONUS: Marketing Plan Workbook